About us & the role

ReadyCode is a game tech startup pioneering ReadyM community multiplayer technology. Our tech converts existing single-player games into dynamic, UGC-powered community multiplayer experiences. We are supported by leading international VC funds and strategic investors. Our flagship integration is WukongMP, bringing multiplayer capabilities to the best-selling title Black Myth: Wukong, with an ambitious roadmap of AAA game integrations ahead.
We are seeking a Marketing Lead to spearhead the global marketing strategy for ReadyM and our expanding portfolio of game multiplayer integrations. The ideal candidate will be a hands-on marketing professional with proven experience in game and content marketing, community building, and launching game or game-adjacent products to international audiences.

Main responsibilities

• Design and execute comprehensive content marketing strategies for ReadyM platform and individual game integrations (WukongMP, future titles)
• Create short videos, author short posts, and occasionally write longform content to be posted on China-specific and global platforms.
• Preliminary content localization (Chinese) with assistance of AI / a network of native speakers.
• Manage content calendars for: YouTube, Discord, Reddit, TikTok, Twitter/X, Bilibili, WeChat, QQ, Heybox/Blackbox
• Lead long-term messaging around platform growth (new games and markets) and development (new features)
• Influencer outreach, community contest and related events
• Draft press releases for gaming media outlets and tech publications
• Oversee PR campaigns for major releases and announcements
• Develop marketing materials for B2B partnerships and integrations

Additional responsibilities

• Closely work with the founders to align on marketing and product strategy
• Assist in tracking key metrics and KPIs across social media, performance marketing, and product

Requirements

• Minimum 5 years of marketing experience in the video game industry (game publisher, studio, or gaming platform preferred)
• Proven track record of launching game titles or game-related products to global audiences
• Demonstrated success in growing gaming communities from early stage to scale
• Experience managing multi-channel marketing campaigns with measurable results
• Strong understanding of gaming culture, modding communities, and multiplayer ecosystems
• Experience with social media management platforms and scheduling tools
• Familiarity with performance marketing platforms (Meta/Google Ads, TikTok Ads)
• Video editing and graphic design skills (or ability to direct creative production)
• Experience creating content for both Western and Asian gaming audiences
• Ability to thrive in a fast-paced startup environment

Salary, bonuses & benefits

• Competitive base salary commensurate with experience
• Medical insurance coverage
• Fully remote position with flexible working hours across time zones
• Marketing budget and access to premium marketing tools/platforms
• Company laptop and equipment provided
• Travel opportunities for gaming conferences and events (GDC, gamescom, WePlay, etc.)

Your application should include

• A comprehensive CV detailing your marketing experience in gaming, specific campaigns you've led, and quantifiable results achieved
• Portfolio of marketing campaigns, content pieces, or community initiatives you've done
• Brief case study (one-pager) on how you would approach marketing WukongMP to both Western and Chinese audiences
• Your earliest possible start date

We are looking for someone who can immediately contribute to our explosive growth trajectory and help establish ReadyM as the definitive platform for community-driven multiplayer experiences.