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Salary: 12-14k B2B

About us & the role

ReadyCode is a game tech startup pioneering ReadyM community multiplayer technology. Our tech converts existing single-player games into dynamic, UGC-powered community multiplayer experiences. We are supported by leading international VC funds and strategic investors. Our flagship integration is WukongMP, bringing multiplayer capabilities to the best-selling title Black Myth: Wukong, with an ambitious roadmap of AAA game integrations ahead.

The Marketing Lead will be the single voice and creative engine driving our global presence, transforming groundbreaking technology into engaging stories for gamers worldwide.

We are seeking a hands-on Marketing Lead to spearhead the global marketing strategy for ReadyM and our expanding portfolio of game multiplayer integrations. The ideal candidate will be a marketing professional with proven experience in game and content marketing, community building, and launching game or game-adjacent products to international audiences.

Main responsibilities

• Design and execute comprehensive Content Marketing Strategies for the ReadyM platform and individual game integrations (WukongMP, future titles), ensuring alignment with product milestones.
• Own the entire content lifecycle: from concept generation to production (including basic editing/design) of engaging short-form video (TikTok, Reels, Shorts), social media posts, and long-form articles.
• Preliminary content localization (Chinese) with assistance of AI / a network of native speakers.
• Manage content calendars and daily posting for all key global and China-specific platforms: YouTube, Discord, Reddit, TikTok, Twitter/X, Bilibili, WeChat, QQ, Heybox/Blackbox.
• Lead long-term messaging around platform growth (new games and markets) and development (new features) to establish ReadyM as a thought leader.
• Develop and execute Influencer and Creator strategies (micro and macro) and run community initiatives (contests, AMAs, platform events) to drive adoption and engagement.
• Manage media relations: Draft and pitch compelling press releases and stories to top-tier gaming media and tech publications for major releases and announcements.
• Develop high-quality marketing materials for B2B partnerships and integrations.

Additional responsibilities

• Closely work with the founders to align on marketing and product strategy
• Assist in tracking key metrics and KPIs across social media, performance marketing, and product

Requirements

• Minimum 5 years of marketing experience in the video game industry (game publisher, studio, or gaming platform preferred)
• Proven track record of launching game titles or game-related products to global audiences
• Demonstrated success in growing gaming communities from early stage to scale
• Experience managing multi-channel marketing campaigns with measurable results
• Strong understanding of gaming culture, modding communities, and multiplayer ecosystems
• Experience with social media management platforms and scheduling tools
• Familiarity with performance marketing platforms (Meta/Google Ads, TikTok Ads)
• Demonstrable skills in video editing and graphic design tools (e.g., CapCut, Adobe Creative Suite, Canva, Figma) or proven experience managing external creative resources.
• Experience creating content for both Western and Asian gaming audiences
• Ability to thrive in a fast-paced startup environment

Salary, bonuses & benefits

• Competitive base salary commensurate with experience (12-14k B2B
• Medical insurance coverage
• Fully remote position with flexible working hours across time zones
• Marketing budget and access to premium marketing tools/platforms
• Company laptop and equipment provided
• Travel opportunities for gaming conferences and events (GDC, gamescom, WePlay, etc.)

Your application should include

• A comprehensive CV detailing your marketing experience in gaming, specific campaigns you've led, and quantifiable results achieved.
• Portfolio of marketing campaigns, content pieces, or community initiatives you've led (or contributed significantly to).
• Brief case study (one-pager) on how you would approach marketing WukongMP to both Western and Chinese audiences.
• Your earliest possible start date.

We are looking for someone who can immediately contribute to our explosive growth trajectory and help establish ReadyM as the definitive platform for community-driven multiplayer experiences.

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